Tuesday, February 23, 2010

WordStream Launches Affiliate Marketing Program

It's free to join and affiliates get paid for leads and sales.

Keyword research tool provider WordStream is launching a new affiliate marketing program. It's free to join and rewards sales of the company's software products including the HYPERLINK suite of custom PPC and SEO tools.

Affiliates will get $5 per lead for WordStream Keyword Management for PPC Software free trial signups and up to $300 commission on sales of WordStream Keyword Management for SEO software subscriptions.

WordStream will provide affiliates with marketing collateral including links, banner ads, emaily copy, brochures, case studies and landing pages. Referrals on all leads and sales are tracked for 90 days.


Source : http://blog.searchenginewatch.com/100216-080043

Wednesday, February 17, 2010

UK affiliate marketing sector now worth more than £4bn

The UK affiliate marketing sector will be worth more than £4bn in online retail sales in 2009, according to a new report from Econsultancy.

According to the Affiliate Marketing Buyer’s Guide 2009, the market grew by 22% in 2008 to a value of £3.82bn and an estimated £227m was paid in commissions and fees to affiliate publishers and networks. Comparing those figures with IMRG and Capgemini figures for the overall UK internet retailing market, Econsultancy calculates that the affiliate marketing industry was responsible for nearly a tenth of all online sales during 2008.

“Because it is rooted in performance, affiliate marketing is continuing to prosper as an industry and we believe the affiliate sector will remain at the forefront of ecommerce as it continues to drive a high proportion of online sales,” says Econsultancy’s research director, Linus Gregoriadis. “Although the slashing of marketing budgets and well-documented collapse of companies such as Woolworths has had a negative impact, the increased appetite for performance-based advertising is making up for some of that downside.”

Key market trends identified by the authors include:

* The CPA (cost per acquisition) model goes from strength to strength
* Consumers turn to voucher code and cash-back websites
* Issues surrounding “last-click-wins” become more apparent
* Affiliates call for a greater emphasis on transparency and communication across the sector
* Publishers develop innovative media methods
* More agencies offer affiliate marketing services to clients

The Affiliate Marketing Buyer’s Guide 2009 includes profiles on the leading affiliate marketing networks as well as agencies involved in the field. The full report is available free to members of Econsultancy or can be purchased by non-members for £150.


Sources : http://www.internetretailing.net/2009/05/uk-affiliate-marketing-sector-now-worth-more-than-4bn/

Wednesday, February 10, 2010

Merchants and Affiliate Marketing Experts Share Recession-Proof Marketing Strategies

Merchants and Affiliate Marketing Experts Share Recession-Proof Marketing Strategies
eComXpo Announces Its Summer Line Up For The July 8-9 Show

(Advertiser Talk) 29-Jan-2010 — Chris Anderson amongst others is announced as a keynote speaker. As Editor-In-Chief of Wired, and Author of The Long Tail Chris’ presentation topic: Free Vs Paid: Developing Money Models In A Cashless Economy will be an insight into the changing face of online selling, and how to give the most value to your customers.

In addition to Chris a number of other ecommerce and affiliate gurus will be sharing their expertise at the show including:

There are strategies to keep revenue up and find hidden opportunities in a downturn economy. By staying focused on the customer, not the market, you will see a jump in your profit even in current trying times. Jay Weintraub, CEO, LeadsCon Steven Richter, President, Media Breakaway Todd Malicoat, SEO & Social Media Expert, Stuntdubl.com John Reel, Developer, wwwGoTryThis.com Bridget McQueen, VP Marketing, NutriBody Protein Rok Hrastnik, International Internet Director, Studio Moderna Joe Pulizzi, Chief Content Office, Junta42 Juan Ribero, Head of Marketing, Cableorganizer.com eComXpo, taking place July 8-9, is the leading virtual and free affiliate and marketing forum where thousands of online attendees gather to discuss what’s new in the industry.

eComXpo speaker, Joe Pulizzi, Founder of Junta42, and the recipient of 2008 Custom Media Innovator of the Year award, said: “There are strategies to keep revenue up and find hidden opportunities in a downturn economy. By staying focused on the customer, not the market, you will see a jump in your profit even in current trying times.”

Debra Haym, Executive Director of eComXpo at New York based conference organizer, Worldwide Business Research, said:

“The research for this conference with high caliber marketing executives indicates an intense interest in seeking out the opportunity to discuss many pressing and urgent issues of the day. We have worked hard to create a speaker line up to provide the best catalyst for fresh thinking and energized debate. We expect eComXpo to provide an exceptional platform and that, going forward, it will be viewed as having been a significant and influential gathering.”


http://www.advertisertalk.com/merchants-and-affiliate-marketing-experts-share-recession-proof-marketing-strategies-11426.zhtml

Wednesday, February 3, 2010

Merchants and Affiliate Marketing Experts Share Recession-Proof Marketing Strategies

Merchants and Affiliate Marketing Experts Share Recession-Proof Marketing Strategies

eComXpo Announces Its Summer Line Up For The July 8-9 Show

(Advertiser Talk) 29-Jan-2010 — Chris Anderson amongst others is announced as a keynote speaker. As Editor-In-Chief of Wired, and Author of The Long Tail Chris’ presentation topic: Free Vs Paid: Developing Money Models In A Cashless Economy will be an insight into the changing face of online selling, and how to give the most value to your customers.

In addition to Chris a number of other ecommerce and affiliate gurus will be sharing their expertise at the show including:

There are strategies to keep revenue up and find hidden opportunities in a downturn economy. By staying focused on the customer, not the market, you will see a jump in your profit even in current trying times. Jay Weintraub, CEO, LeadsCon Steven Richter, President, Media Breakaway Todd Malicoat, SEO & Social Media Expert, Stuntdubl.com John Reel, Developer, wwwGoTryThis.com Bridget McQueen, VP Marketing, NutriBody Protein Rok Hrastnik, International Internet Director, Studio Moderna Joe Pulizzi, Chief Content Office, Junta42 Juan Ribero, Head of Marketing, Cableorganizer.com eComXpo, taking place July 8-9, is the leading virtual and free affiliate and marketing forum where thousands of online attendees gather to discuss what’s new in the industry.

eComXpo speaker, Joe Pulizzi, Founder of Junta42, and the recipient of 2008 Custom Media Innovator of the Year award, said: “There are strategies to keep revenue up and find hidden opportunities in a downturn economy. By staying focused on the customer, not the market, you will see a jump in your profit even in current trying times.”

Debra Haym, Executive Director of eComXpo at New York based conference organizer, Worldwide Business Research, said:

“The research for this conference with high caliber marketing executives indicates an intense interest in seeking out the opportunity to discuss many pressing and urgent issues of the day. We have worked hard to create a speaker line up to provide the best catalyst for fresh thinking and energized debate. We expect eComXpo to provide an exceptional platform and that, going forward, it will be viewed as having been a significant and influential gathering.”


Source : http://www.advertisertalk.com/merchants-and-affiliate-marketing-experts-share-recession-proof-marketing-strategies-11426.zhtml