It's free to join and affiliates get paid for leads and sales.
Keyword research tool provider WordStream is launching a new affiliate marketing program. It's free to join and rewards sales of the company's software products including the HYPERLINK suite of custom PPC and SEO tools.
Affiliates will get $5 per lead for WordStream Keyword Management for PPC Software free trial signups and up to $300 commission on sales of WordStream Keyword Management for SEO software subscriptions.
WordStream will provide affiliates with marketing collateral including links, banner ads, emaily copy, brochures, case studies and landing pages. Referrals on all leads and sales are tracked for 90 days.
Source : http://blog.searchenginewatch.com/100216-080043
Tuesday, February 23, 2010
Wednesday, February 17, 2010
UK affiliate marketing sector now worth more than £4bn
The UK affiliate marketing sector will be worth more than £4bn in online retail sales in 2009, according to a new report from Econsultancy.
According to the Affiliate Marketing Buyer’s Guide 2009, the market grew by 22% in 2008 to a value of £3.82bn and an estimated £227m was paid in commissions and fees to affiliate publishers and networks. Comparing those figures with IMRG and Capgemini figures for the overall UK internet retailing market, Econsultancy calculates that the affiliate marketing industry was responsible for nearly a tenth of all online sales during 2008.
“Because it is rooted in performance, affiliate marketing is continuing to prosper as an industry and we believe the affiliate sector will remain at the forefront of ecommerce as it continues to drive a high proportion of online sales,” says Econsultancy’s research director, Linus Gregoriadis. “Although the slashing of marketing budgets and well-documented collapse of companies such as Woolworths has had a negative impact, the increased appetite for performance-based advertising is making up for some of that downside.”
Key market trends identified by the authors include:
* The CPA (cost per acquisition) model goes from strength to strength
* Consumers turn to voucher code and cash-back websites
* Issues surrounding “last-click-wins” become more apparent
* Affiliates call for a greater emphasis on transparency and communication across the sector
* Publishers develop innovative media methods
* More agencies offer affiliate marketing services to clients
The Affiliate Marketing Buyer’s Guide 2009 includes profiles on the leading affiliate marketing networks as well as agencies involved in the field. The full report is available free to members of Econsultancy or can be purchased by non-members for £150.
Sources : http://www.internetretailing.net/2009/05/uk-affiliate-marketing-sector-now-worth-more-than-4bn/
According to the Affiliate Marketing Buyer’s Guide 2009, the market grew by 22% in 2008 to a value of £3.82bn and an estimated £227m was paid in commissions and fees to affiliate publishers and networks. Comparing those figures with IMRG and Capgemini figures for the overall UK internet retailing market, Econsultancy calculates that the affiliate marketing industry was responsible for nearly a tenth of all online sales during 2008.
“Because it is rooted in performance, affiliate marketing is continuing to prosper as an industry and we believe the affiliate sector will remain at the forefront of ecommerce as it continues to drive a high proportion of online sales,” says Econsultancy’s research director, Linus Gregoriadis. “Although the slashing of marketing budgets and well-documented collapse of companies such as Woolworths has had a negative impact, the increased appetite for performance-based advertising is making up for some of that downside.”
Key market trends identified by the authors include:
* The CPA (cost per acquisition) model goes from strength to strength
* Consumers turn to voucher code and cash-back websites
* Issues surrounding “last-click-wins” become more apparent
* Affiliates call for a greater emphasis on transparency and communication across the sector
* Publishers develop innovative media methods
* More agencies offer affiliate marketing services to clients
The Affiliate Marketing Buyer’s Guide 2009 includes profiles on the leading affiliate marketing networks as well as agencies involved in the field. The full report is available free to members of Econsultancy or can be purchased by non-members for £150.
Sources : http://www.internetretailing.net/2009/05/uk-affiliate-marketing-sector-now-worth-more-than-4bn/
Wednesday, February 10, 2010
Merchants and Affiliate Marketing Experts Share Recession-Proof Marketing Strategies
Merchants and Affiliate Marketing Experts Share Recession-Proof Marketing Strategies
eComXpo Announces Its Summer Line Up For The July 8-9 Show
(Advertiser Talk) 29-Jan-2010 — Chris Anderson amongst others is announced as a keynote speaker. As Editor-In-Chief of Wired, and Author of The Long Tail Chris’ presentation topic: Free Vs Paid: Developing Money Models In A Cashless Economy will be an insight into the changing face of online selling, and how to give the most value to your customers.
In addition to Chris a number of other ecommerce and affiliate gurus will be sharing their expertise at the show including:
There are strategies to keep revenue up and find hidden opportunities in a downturn economy. By staying focused on the customer, not the market, you will see a jump in your profit even in current trying times. Jay Weintraub, CEO, LeadsCon Steven Richter, President, Media Breakaway Todd Malicoat, SEO & Social Media Expert, Stuntdubl.com John Reel, Developer, wwwGoTryThis.com Bridget McQueen, VP Marketing, NutriBody Protein Rok Hrastnik, International Internet Director, Studio Moderna Joe Pulizzi, Chief Content Office, Junta42 Juan Ribero, Head of Marketing, Cableorganizer.com eComXpo, taking place July 8-9, is the leading virtual and free affiliate and marketing forum where thousands of online attendees gather to discuss what’s new in the industry.
eComXpo speaker, Joe Pulizzi, Founder of Junta42, and the recipient of 2008 Custom Media Innovator of the Year award, said: “There are strategies to keep revenue up and find hidden opportunities in a downturn economy. By staying focused on the customer, not the market, you will see a jump in your profit even in current trying times.”
Debra Haym, Executive Director of eComXpo at New York based conference organizer, Worldwide Business Research, said:
“The research for this conference with high caliber marketing executives indicates an intense interest in seeking out the opportunity to discuss many pressing and urgent issues of the day. We have worked hard to create a speaker line up to provide the best catalyst for fresh thinking and energized debate. We expect eComXpo to provide an exceptional platform and that, going forward, it will be viewed as having been a significant and influential gathering.”
http://www.advertisertalk.com/merchants-and-affiliate-marketing-experts-share-recession-proof-marketing-strategies-11426.zhtml
eComXpo Announces Its Summer Line Up For The July 8-9 Show
(Advertiser Talk) 29-Jan-2010 — Chris Anderson amongst others is announced as a keynote speaker. As Editor-In-Chief of Wired, and Author of The Long Tail Chris’ presentation topic: Free Vs Paid: Developing Money Models In A Cashless Economy will be an insight into the changing face of online selling, and how to give the most value to your customers.
In addition to Chris a number of other ecommerce and affiliate gurus will be sharing their expertise at the show including:
There are strategies to keep revenue up and find hidden opportunities in a downturn economy. By staying focused on the customer, not the market, you will see a jump in your profit even in current trying times. Jay Weintraub, CEO, LeadsCon Steven Richter, President, Media Breakaway Todd Malicoat, SEO & Social Media Expert, Stuntdubl.com John Reel, Developer, wwwGoTryThis.com Bridget McQueen, VP Marketing, NutriBody Protein Rok Hrastnik, International Internet Director, Studio Moderna Joe Pulizzi, Chief Content Office, Junta42 Juan Ribero, Head of Marketing, Cableorganizer.com eComXpo, taking place July 8-9, is the leading virtual and free affiliate and marketing forum where thousands of online attendees gather to discuss what’s new in the industry.
eComXpo speaker, Joe Pulizzi, Founder of Junta42, and the recipient of 2008 Custom Media Innovator of the Year award, said: “There are strategies to keep revenue up and find hidden opportunities in a downturn economy. By staying focused on the customer, not the market, you will see a jump in your profit even in current trying times.”
Debra Haym, Executive Director of eComXpo at New York based conference organizer, Worldwide Business Research, said:
“The research for this conference with high caliber marketing executives indicates an intense interest in seeking out the opportunity to discuss many pressing and urgent issues of the day. We have worked hard to create a speaker line up to provide the best catalyst for fresh thinking and energized debate. We expect eComXpo to provide an exceptional platform and that, going forward, it will be viewed as having been a significant and influential gathering.”
http://www.advertisertalk.com/merchants-and-affiliate-marketing-experts-share-recession-proof-marketing-strategies-11426.zhtml
Wednesday, February 3, 2010
Merchants and Affiliate Marketing Experts Share Recession-Proof Marketing Strategies
Merchants and Affiliate Marketing Experts Share Recession-Proof Marketing Strategies
eComXpo Announces Its Summer Line Up For The July 8-9 Show
(Advertiser Talk) 29-Jan-2010 — Chris Anderson amongst others is announced as a keynote speaker. As Editor-In-Chief of Wired, and Author of The Long Tail Chris’ presentation topic: Free Vs Paid: Developing Money Models In A Cashless Economy will be an insight into the changing face of online selling, and how to give the most value to your customers.
In addition to Chris a number of other ecommerce and affiliate gurus will be sharing their expertise at the show including:
There are strategies to keep revenue up and find hidden opportunities in a downturn economy. By staying focused on the customer, not the market, you will see a jump in your profit even in current trying times. Jay Weintraub, CEO, LeadsCon Steven Richter, President, Media Breakaway Todd Malicoat, SEO & Social Media Expert, Stuntdubl.com John Reel, Developer, wwwGoTryThis.com Bridget McQueen, VP Marketing, NutriBody Protein Rok Hrastnik, International Internet Director, Studio Moderna Joe Pulizzi, Chief Content Office, Junta42 Juan Ribero, Head of Marketing, Cableorganizer.com eComXpo, taking place July 8-9, is the leading virtual and free affiliate and marketing forum where thousands of online attendees gather to discuss what’s new in the industry.
eComXpo speaker, Joe Pulizzi, Founder of Junta42, and the recipient of 2008 Custom Media Innovator of the Year award, said: “There are strategies to keep revenue up and find hidden opportunities in a downturn economy. By staying focused on the customer, not the market, you will see a jump in your profit even in current trying times.”
Debra Haym, Executive Director of eComXpo at New York based conference organizer, Worldwide Business Research, said:
“The research for this conference with high caliber marketing executives indicates an intense interest in seeking out the opportunity to discuss many pressing and urgent issues of the day. We have worked hard to create a speaker line up to provide the best catalyst for fresh thinking and energized debate. We expect eComXpo to provide an exceptional platform and that, going forward, it will be viewed as having been a significant and influential gathering.”
Source : http://www.advertisertalk.com/merchants-and-affiliate-marketing-experts-share-recession-proof-marketing-strategies-11426.zhtml
eComXpo Announces Its Summer Line Up For The July 8-9 Show
(Advertiser Talk) 29-Jan-2010 — Chris Anderson amongst others is announced as a keynote speaker. As Editor-In-Chief of Wired, and Author of The Long Tail Chris’ presentation topic: Free Vs Paid: Developing Money Models In A Cashless Economy will be an insight into the changing face of online selling, and how to give the most value to your customers.
In addition to Chris a number of other ecommerce and affiliate gurus will be sharing their expertise at the show including:
There are strategies to keep revenue up and find hidden opportunities in a downturn economy. By staying focused on the customer, not the market, you will see a jump in your profit even in current trying times. Jay Weintraub, CEO, LeadsCon Steven Richter, President, Media Breakaway Todd Malicoat, SEO & Social Media Expert, Stuntdubl.com John Reel, Developer, wwwGoTryThis.com Bridget McQueen, VP Marketing, NutriBody Protein Rok Hrastnik, International Internet Director, Studio Moderna Joe Pulizzi, Chief Content Office, Junta42 Juan Ribero, Head of Marketing, Cableorganizer.com eComXpo, taking place July 8-9, is the leading virtual and free affiliate and marketing forum where thousands of online attendees gather to discuss what’s new in the industry.
eComXpo speaker, Joe Pulizzi, Founder of Junta42, and the recipient of 2008 Custom Media Innovator of the Year award, said: “There are strategies to keep revenue up and find hidden opportunities in a downturn economy. By staying focused on the customer, not the market, you will see a jump in your profit even in current trying times.”
Debra Haym, Executive Director of eComXpo at New York based conference organizer, Worldwide Business Research, said:
“The research for this conference with high caliber marketing executives indicates an intense interest in seeking out the opportunity to discuss many pressing and urgent issues of the day. We have worked hard to create a speaker line up to provide the best catalyst for fresh thinking and energized debate. We expect eComXpo to provide an exceptional platform and that, going forward, it will be viewed as having been a significant and influential gathering.”
Source : http://www.advertisertalk.com/merchants-and-affiliate-marketing-experts-share-recession-proof-marketing-strategies-11426.zhtml
Wednesday, January 27, 2010
10 steps to niche marketing for the specialty practice
There are many ways to establish your practice as a specialty practice.
While you were attending college, there were probably specific parts to your education that interested you more than others.
Whether it was pediatrics, sports injuries, pregnancy, geriatrics, or a multitude of specialties, there was one that stood out to you — one that you wanted to dedicate your practice and your life to.
The following are 10 steps you can use in order to market your specialty practice.
1. Gain knowledge. Whatever you choose as your specialty, the key is becoming as knowledgeable as possible on that subject and becoming an absolute expert in that field. Being an expert chiropractor comes first and everything is else is secondary.
2. Target your patient market. You can do this by understanding what you provide and what your definition of niche and specialty is. Be sure to identify the type of patient you wish to attract to your practice.
Ask yourself these questions:
• What type of health problems do you specialize in that will fulfill the patient’s needs?
• How can you and your patient achieve your goals together?
• What are the specific goals and outcomes that your patient can expect with your specialized care?
3. Showcase your features. What features and benefits will differentiate you from your competition? The features must stand out based on your niche and how your specialty will be beneficial to patients.
Most patients are interested in the specialized care they will receive from you, compared to their previous experiences with other chiropractors or healthcare specialists.
4. Create a budget. Determine the budget you will need to market and advertise your specialty. Branding is important in order to stand out as a part of a niche, so make sure you have a logo and a slogan that will quickly define your specialty in the marketplace.
Marketing and promotional materials have specific elements that create calls to action by potential patients.
5. Discover your community. Go to the places in which your niche group congregates. In every community, there are all sorts of social events you can attend to share and hand out information to people that share the same interests.
For example: If you are interested in sports injuries, you can attend a track meet. This will give you the opportunity to introduce yourself and
meet people that share your common interest.
6. Talk to community leaders. Talk to those that are leaders and decision makers, such as directors or presidents of affiliated associations of your niche groups. These are people of authority who have already made connections with the people you want to meet.
The most difficult part of marketing your specialty is making sure there is a need for what you are marketing. There has to be enough people that want what you have, in order to support your cause.
7. Become an expert. Become the authority and local expert by finding other sources and outlets that will help you encapsulate the market you are taking over.
Write articles, put together speaking engagements, and meet directly with others who are a part of the niche, but perhaps in other health fields. Develop alliances and other resources that will add credibility to you and the specialty you represent.
8. Motivate yourself. Remember the saying: “Early to bed, early to rise, work like hell, and advertise.”
This adage should be written in your inner sanctum where you can see it every day. During your day, consider every conventional and unconventional avenue as a viable marketing and advertising tool for your office.
9. Diversify. Although it can be self-limiting, your specialty should be a big part of your practice. When considering what you want to create, make sure your practice is diversified enough to accommodate all types of patients in case there is a change in health trends.
10. Have wellness in mind. Developing a wellness resource with other healthcare providers will allow you to cross-market your practice with other health professions, such as dentists, acupuncturists, massage therapists, personal trainers, and nutritionists.
By using these other providers as a unification factor, it will give the perception of being bigger than you are. Joint marketing, newsletters, speaking engagements, health fairs, and other styles of marketing can be split as a group and cost far less.
source :-
http://www.chiroeco.com/chiropractic/news/8838/1293/10-steps-to-niche-marketing-for-the-specialty-practice/
While you were attending college, there were probably specific parts to your education that interested you more than others.
Whether it was pediatrics, sports injuries, pregnancy, geriatrics, or a multitude of specialties, there was one that stood out to you — one that you wanted to dedicate your practice and your life to.
The following are 10 steps you can use in order to market your specialty practice.
1. Gain knowledge. Whatever you choose as your specialty, the key is becoming as knowledgeable as possible on that subject and becoming an absolute expert in that field. Being an expert chiropractor comes first and everything is else is secondary.
2. Target your patient market. You can do this by understanding what you provide and what your definition of niche and specialty is. Be sure to identify the type of patient you wish to attract to your practice.
Ask yourself these questions:
• What type of health problems do you specialize in that will fulfill the patient’s needs?
• How can you and your patient achieve your goals together?
• What are the specific goals and outcomes that your patient can expect with your specialized care?
3. Showcase your features. What features and benefits will differentiate you from your competition? The features must stand out based on your niche and how your specialty will be beneficial to patients.
Most patients are interested in the specialized care they will receive from you, compared to their previous experiences with other chiropractors or healthcare specialists.
4. Create a budget. Determine the budget you will need to market and advertise your specialty. Branding is important in order to stand out as a part of a niche, so make sure you have a logo and a slogan that will quickly define your specialty in the marketplace.
Marketing and promotional materials have specific elements that create calls to action by potential patients.
5. Discover your community. Go to the places in which your niche group congregates. In every community, there are all sorts of social events you can attend to share and hand out information to people that share the same interests.
For example: If you are interested in sports injuries, you can attend a track meet. This will give you the opportunity to introduce yourself and
meet people that share your common interest.
6. Talk to community leaders. Talk to those that are leaders and decision makers, such as directors or presidents of affiliated associations of your niche groups. These are people of authority who have already made connections with the people you want to meet.
The most difficult part of marketing your specialty is making sure there is a need for what you are marketing. There has to be enough people that want what you have, in order to support your cause.
7. Become an expert. Become the authority and local expert by finding other sources and outlets that will help you encapsulate the market you are taking over.
Write articles, put together speaking engagements, and meet directly with others who are a part of the niche, but perhaps in other health fields. Develop alliances and other resources that will add credibility to you and the specialty you represent.
8. Motivate yourself. Remember the saying: “Early to bed, early to rise, work like hell, and advertise.”
This adage should be written in your inner sanctum where you can see it every day. During your day, consider every conventional and unconventional avenue as a viable marketing and advertising tool for your office.
9. Diversify. Although it can be self-limiting, your specialty should be a big part of your practice. When considering what you want to create, make sure your practice is diversified enough to accommodate all types of patients in case there is a change in health trends.
10. Have wellness in mind. Developing a wellness resource with other healthcare providers will allow you to cross-market your practice with other health professions, such as dentists, acupuncturists, massage therapists, personal trainers, and nutritionists.
By using these other providers as a unification factor, it will give the perception of being bigger than you are. Joint marketing, newsletters, speaking engagements, health fairs, and other styles of marketing can be split as a group and cost far less.
source :-
http://www.chiroeco.com/chiropractic/news/8838/1293/10-steps-to-niche-marketing-for-the-specialty-practice/
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